source: http://feedproxy.google.com/~r/businessinsider/~3/LiG4-FLQpQ8/facebook-ups-average-revenue-per-user-2013-7 We also believe improved ad targeting features attracted more advertisers to the platform. Facebook boosted its ad business this year by allowing all advertisers to target with offline and third-party data sources, including Acxiom, Datalogix, and Epsilon. This meant brands could target Facebook users who have previously purchased their product or shown an interest in similar […]
drag2share: Facebook Notches Double-Digit Revenue Growth – Average Revenue Per User is a post from: go-Digital Blog on Digital Marketing Strategy
